The Power Play

Thomas Cully
Sep 7
1 min read

Why US Open Tennis Sponsorships Are Sports Marketing Gold

US Open sponsorships deliver far more than brand visibility... they offer direct access to affluent, influential audiences and build lasting equity. But in today’s ultra-competitive market, visibility isn’t enough. Brands must weaponize every touchpoint, turning sponsorships into revenue-generating engines that command attention, grow market share, and drive ROI.

The Tennis Advantage: Why This Tournament Outperforms

Tennis stands apart in sports marketing. It combines global reach, demographic precision, and brand safety... making it the ultimate platform for results-driven marketers.

By the Numbers: Proof in Performance

Record Attendance – In 2024, the US Open drew 1,048,669 fans, an 8% jump from 2023. The main draw hosted 832,640.
Fan Week 2025 – Another record with 239,307 visitors.
Digital Reach – Over 5.3 million visits from 3 million devices.
Broadcast Power – The 2025 quarterfinals averaged 1.79 million ESPN viewers, ranking as the network’s #2 show of the day.

High-Value Demographics

Tennis fans consistently top other sports in income, education, and purchasing power. More importantly, the sport connects brands with decision-makers—C-suite leaders, entrepreneurs, and high-net-worth individuals who don’t just watch, but play, attend, and engage.

The Lifestyle Advantage

At the US Open, tennis meets luxury:

The Grey Goose Honey Deuce sold 556,000 units in 2024, generating $12.8M.
Brands like American Express, Ralph Lauren, and Dobel Tequila turned the event into a luxury showcase, positioning themselves at the intersection of sport and culture.

The Bottom Line

For brands serious about growth, the ATP Tour deliver exposure, premium audience access, and lifestyle integration. But this isn’t about presence... its about activation.